You’ve got the band on board and the venue booked. But if you don’t have a major label money behind you or if you don’t have a huge amount of money in order to hire PR people to run media campaigns for you, promoting your first rap concert is definitely something you need to do with enough knowledge and skills. You may find it hard to get started. However, there are helpful ways on how you can promote your first rap concert.
1. Consider Your Target Audience
If you are up to promote rap concert, one of the important things to remember is to target the right audience. You need to figure out who the appropriate audience for your campaign should be. This is important because it helps you stay on a budget. It can also save you time. You can make use of radio station and local print publication promotions. The main point here is to reach out to your target audience the proper way. You know very well that not everyone loves rap music or songs. Go to places or opt for promotion methods that can help you find the people who can appreciate your music.
2. Build A Promo Package
To be successful in promoting your rap concert, you also need to have a promo package. This particular package should include a short artist bio, a CD or demo recording and a press release about your hip hop concert. It should also have the needed information, such as the ticket price, venue of the show, concert date and other exciting things that the audience should watch out for.
3. Spread The Word
Another thing you should do is get your name out there. This means you have to distribute your posters anywhere possible. You can make up some badges, stickers and anything else. You can place them on record shop counters or pass them out at local bars. Attend rap concerts in town and distribute your promotion materials.
4. Using Social Media To Promote Your First Rap Concert
According to experts, the power of social media can triple the exposure of an artist. In this connection, using social media to promote your first rap concert should be included in your music marketing plan. An efficient way of doing so is by using Facebook. Being one of the biggest social media platforms, it has helped a lot of many artists when it comes to exposure and concert promotion. The first thing you need to do is create a Facebook page as a rap artist or band. The moment you are done with the page, the next thing to do is upload many pictures on the page. You may also opt for videos. Use the page to promote press release materials and your upcoming rap concert. Invite everyone to like your page.
Apart from Facebook, rap artists can also use Twitter and LinkedIn to promote their concert and other music events. One important thing to remember is that creating your Facebook page is not the end of all your efforts, you need to maintain the page. Post your upcoming concert on your page and tag everyone. Do this on a regular basis.
5. Grow Your Contacts And Keep Them Close
The more contacts you have, the better. One of the best ways to increase your list of contacts is by inviting some journalists or press people to run a preview or review of your concert. Convince them to spread the word in exchange for a spot on your guests list. Some contacts you got are definitely from the music industry, while others will be your fans. Keep a list of your contacts, both the industry people and fans. Always remember not to lose tract of a contact. You definitely need everyone.
A Final Thought
Indeed, there are ways on how you can promote your first rap concert. Keep in mind that the kind of promotion you need to do depends on how small or big the concert is. As the concert gets more gigantic, so does the promotion job. If promoting your concert is stressing you, just take a deep breath. It may demand hard work and dedication, but it will all be worth it in the end. Just remember to enjoy your music journey.